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Author Topic: "I am Generation Y"  (Read 377681 times)

Hugh G. Boom

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Re: "I am Generation Y"
« Reply #4200 on: July 20, 2017, 10:35:26 AM »
+5
Bless me, my guy, for I have gooned.

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Re: "I am Generation Y"
« Reply #4201 on: July 20, 2017, 10:53:38 AM »
+3
https://www.bloomberg.com/news/articles/2017-07-17/oil-giants-make-a-play-for-millennial-hires

Quote

Oil Giants Make a Play for Millennial Hires

Faced with a retiree tsunami, the industry tries to woo a generation that largely sees it in a negative light.

By
Polly Mosendz

‎July‎ ‎17‎, ‎2017‎ ‎4‎:‎00‎ ‎AM


“This ain’t your daddy’s oil,” the commercial proclaims, cutting to shots of spray paint being made and a wall covered in fanciful graffiti. “Oil strikes a pose. Oil taps potential. Oil pumps life.”

Oil, in short, is cool, the industry’s branding braintrust has declared. The 30-second spot rolled out this year is part of a broader American Petroleum Institute campaign  to “raise awareness about the role natural gas and oil has in economic growth, job creation, environmental stewardship, and national security.” Dubbed Power Past Impossible, the ads by the lobbying arm of America’s oil giants are all about millennials, the generation of roughly 21 to 35 year olds which out-sizes any other and makes up the largest chunk of the American workforce.

“It’s a shift in our messaging and our target that’s been in the works for several years,” says Marty Durbin, the institute’s chief strategy officer. “There isn’t a company out there that isn’t chasing the elusive millennials.”

That may be true, but there are few with the kind of uphill battle the oil industry faces in catching them. Millennials often frown on companies whose main products play a key role in global warming. A 2016 poll by the University of Texas found that 91 percent of those under the age of 35 said climate change is occurring and just over half supported a carbon tax. About two thirds of millennial-aged voters said energy issues influenced how they vote and that they plan to by an alternative fuel vehicle.

“What exactly were you guys thinking making a commercial aimed at young people?”

The spray paint ad, it turns out, got a decidedly mixed a reaction.

“What exactly were you guys thinking making a commercial aimed at young people,” tweeted one viewer. “Every time I see it I’m reminded of how [expletive] of a resource petroleum is ecologically and how dumb it was to advertise ... that way.”

Millennials prefer brands that come across as “conscious capitalists,” explained Jeff Fromm, an expert in marketing to younger Americans. “Any mature industry has to think about the fact that there’s a new sheriff in town with new values, new spending habits,” he added, referring to millennials. “Legacy brands often have that challenge.”

Beyond reintroducing the brand, the Big Energy ad blitz has a more daunting task: convincing millennials to work for the industry. In the coming years, fossil fuel companies expect “to see a big turnover, sometimes called ‘the big crew change,’” Durbin says. “We started to reach out to different demographics—women, veterans, minorities—to educate them on what the industry does and to learn what would pique their interest.”

Getting millennials to take these jobs, which tend to pay well but come with their own risks, won’t be easy for an additional reason. Unemployment is at a 16-year low and talented engineering graduates are flocking to Silicon Valley for internships and first jobs that pay more than the median national wage. This adds even more pressure on the oil industry to spiff up its image, insofar as it can, to lure young workers with lots of choices.

Asking a millennial to work for an oil company instead of Tesla is a tough proposition.

“Oil and gas companies may need more profound changes to meet demands for meaningful work and social responsibility to attract the next generation of top engineering and leadership talent,” McKinsey & Co. wrote in a September 2016 report on the future of the oil sector. Asking a millennial to choose between a green-tech company like Tesla Inc., which makes cars that don’t pollute, and an oil company, which fuels those that do, is a difficult proposition.

The consulting firm found 14 percent of millennials would reject a career in oil because of the industry’s image. That’s the highest of any industry it polled. Only 2 percent of American college graduates list the oil and gas sector as their first choice for a job, according to research by Accenture, a professional services company.

Even among those unsure of their path, the news isn’t good. Less than half of millennials without a set career find appeal in oil and gas, according to the recently released EY U.S. Oil and Gas Perception poll. Women were more likely to reject the industry than men. And its only going to get worse as time goes on: The generation after millennials, commonly referred to as ‘Z’, turned their nose up at oil jobs even more frequently.

Part of the issue, EY found, was a disconnect between what millennials want from a job and what oil executives think they want—and it has nothing to do with the environment. Asked what they prioritize in a job, 56 percent of millennials said salary, followed closely by work-life balance, job stability, and job happiness. Industry executives thought far more millennials were driven primarily by salary, an anachronistic viewpoint that may illustrate the generational challenge faced by their  branding campaign.

Millennials have a similarly dated outlook. EY found they view the oil industry as packed with roughnecks, and the work as “blue-collar, dangerous, and physically demanding,” despite much of the sector being office-based and engineering-focused.

In a recent report, Accenture said most sectors facing a professional talent crunch can rely on new college graduates to fill vacancies.

“That’s not the case for oil and gas operators,” the firm said. “Many millennials believe the sector is lacking innovation, agility, and creativity, as well as opportunities to engage in meaningful work.”

At the very least, this perception is what the American Petroleum Institute says it hopes to change. “Millennials are interested in innovative, high technology industries,” Durbin says. “If they don’t have that view of our industry, we have the opportunity to change that. If you want to go into high-tech engineering, look at our industry.”

Durbin concedes the ad campaign won’t change the mind of every millennial. “There are those out there who we are never going to get,” he says. “There are some who are going to say ‘I don’t like the industry.’”

But Durbin, and oil companies in general, may be happy with just letting people know there are jobs to be had, even if the campaign invites abuse from some young people who see fossil fuels as a blight.

“It’s a very different flavor from what we had done before,” Durbin says. “It’s gotten people talking.”

I might be waiting tables but it's better than working for a dirty oil company.

 :say:

 :unparsons:

One of the funniest Gen Y things is seeing millenials too broke to own a car or who don't know how but shoot their loads over Elon Musk and Tesla as fanboys, thinking they'll revolutionize the world. 


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I just wanted to live a normal life.  Have a wife and kids, be a father.  But then my other side tells me that I want to get breast and butt implants and get a job working as a plus size model for Victoria's Secret.

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Re: "I am Generation Y"
« Reply #4202 on: July 20, 2017, 10:58:37 AM »
+2
https://www.bloomberg.com/news/articles/2017-07-17/oil-giants-make-a-play-for-millennial-hires

Quote

Oil Giants Make a Play for Millennial Hires

Faced with a retiree tsunami, the industry tries to woo a generation that largely sees it in a negative light.

By
Polly Mosendz

‎July‎ ‎17‎, ‎2017‎ ‎4‎:‎00‎ ‎AM


“This ain’t your daddy’s oil,” the commercial proclaims, cutting to shots of spray paint being made and a wall covered in fanciful graffiti. “Oil strikes a pose. Oil taps potential. Oil pumps life.”

Oil, in short, is cool, the industry’s branding braintrust has declared. The 30-second spot rolled out this year is part of a broader American Petroleum Institute campaign  to “raise awareness about the role natural gas and oil has in economic growth, job creation, environmental stewardship, and national security.” Dubbed Power Past Impossible, the ads by the lobbying arm of America’s oil giants are all about millennials, the generation of roughly 21 to 35 year olds which out-sizes any other and makes up the largest chunk of the American workforce.

“It’s a shift in our messaging and our target that’s been in the works for several years,” says Marty Durbin, the institute’s chief strategy officer. “There isn’t a company out there that isn’t chasing the elusive millennials.”

That may be true, but there are few with the kind of uphill battle the oil industry faces in catching them. Millennials often frown on companies whose main products play a key role in global warming. A 2016 poll by the University of Texas found that 91 percent of those under the age of 35 said climate change is occurring and just over half supported a carbon tax. About two thirds of millennial-aged voters said energy issues influenced how they vote and that they plan to by an alternative fuel vehicle.

“What exactly were you guys thinking making a commercial aimed at young people?”

The spray paint ad, it turns out, got a decidedly mixed a reaction.

“What exactly were you guys thinking making a commercial aimed at young people,” tweeted one viewer. “Every time I see it I’m reminded of how [expletive] of a resource petroleum is ecologically and how dumb it was to advertise ... that way.”

Millennials prefer brands that come across as “conscious capitalists,” explained Jeff Fromm, an expert in marketing to younger Americans. “Any mature industry has to think about the fact that there’s a new sheriff in town with new values, new spending habits,” he added, referring to millennials. “Legacy brands often have that challenge.”

Beyond reintroducing the brand, the Big Energy ad blitz has a more daunting task: convincing millennials to work for the industry. In the coming years, fossil fuel companies expect “to see a big turnover, sometimes called ‘the big crew change,’” Durbin says. “We started to reach out to different demographics—women, veterans, minorities—to educate them on what the industry does and to learn what would pique their interest.”

Getting millennials to take these jobs, which tend to pay well but come with their own risks, won’t be easy for an additional reason. Unemployment is at a 16-year low and talented engineering graduates are flocking to Silicon Valley for internships and first jobs that pay more than the median national wage. This adds even more pressure on the oil industry to spiff up its image, insofar as it can, to lure young workers with lots of choices.

Asking a millennial to work for an oil company instead of Tesla is a tough proposition.

“Oil and gas companies may need more profound changes to meet demands for meaningful work and social responsibility to attract the next generation of top engineering and leadership talent,” McKinsey & Co. wrote in a September 2016 report on the future of the oil sector. Asking a millennial to choose between a green-tech company like Tesla Inc., which makes cars that don’t pollute, and an oil company, which fuels those that do, is a difficult proposition.

The consulting firm found 14 percent of millennials would reject a career in oil because of the industry’s image. That’s the highest of any industry it polled. Only 2 percent of American college graduates list the oil and gas sector as their first choice for a job, according to research by Accenture, a professional services company.

Even among those unsure of their path, the news isn’t good. Less than half of millennials without a set career find appeal in oil and gas, according to the recently released EY U.S. Oil and Gas Perception poll. Women were more likely to reject the industry than men. And its only going to get worse as time goes on: The generation after millennials, commonly referred to as ‘Z’, turned their nose up at oil jobs even more frequently.

Part of the issue, EY found, was a disconnect between what millennials want from a job and what oil executives think they want—and it has nothing to do with the environment. Asked what they prioritize in a job, 56 percent of millennials said salary, followed closely by work-life balance, job stability, and job happiness. Industry executives thought far more millennials were driven primarily by salary, an anachronistic viewpoint that may illustrate the generational challenge faced by their  branding campaign.

Millennials have a similarly dated outlook. EY found they view the oil industry as packed with roughnecks, and the work as “blue-collar, dangerous, and physically demanding,” despite much of the sector being office-based and engineering-focused.

In a recent report, Accenture said most sectors facing a professional talent crunch can rely on new college graduates to fill vacancies.

“That’s not the case for oil and gas operators,” the firm said. “Many millennials believe the sector is lacking innovation, agility, and creativity, as well as opportunities to engage in meaningful work.”

At the very least, this perception is what the American Petroleum Institute says it hopes to change. “Millennials are interested in innovative, high technology industries,” Durbin says. “If they don’t have that view of our industry, we have the opportunity to change that. If you want to go into high-tech engineering, look at our industry.”

Durbin concedes the ad campaign won’t change the mind of every millennial. “There are those out there who we are never going to get,” he says. “There are some who are going to say ‘I don’t like the industry.’”

But Durbin, and oil companies in general, may be happy with just letting people know there are jobs to be had, even if the campaign invites abuse from some young people who see fossil fuels as a blight.

“It’s a very different flavor from what we had done before,” Durbin says. “It’s gotten people talking.”

I might be waiting tables but it's better than working for a dirty oil company.

 :say:

 :unparsons:

What a pathetic "news" report. There's not many millennials working in oil because a year or two ago they laid nearly all of them off when oil cratered. The exact same thing happened in 2007 as well.

Aran

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Re: "I am Generation Y"
« Reply #4203 on: July 20, 2017, 11:55:59 AM »
0
Bro, I've watched all 735+ episodes of Star Trek more than once. I've admitted to this on SS before. We all have nerdy vices, I agree. I'm just teasing you.

Star Trek eh :umberto:?  We all know who else likes Star Trek:

:aatrek: and others like him

:smug: Checkmate :smug:

Hey, I like Star Trek. :colbert:

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Re: "I am Generation Y"
« Reply #4204 on: July 20, 2017, 12:05:05 PM »
+6
Problem is, "the oil industry" is too broad of a term. If you're exploring, setting up rigs, putting up productive wells, you're operating in the upstream sector of the industry. That's hard work, often 12+ hour days for weeks at a time. I knew a guy who was some kind of wire operator and he was gone almost the entire year to places like New Mexico and Colorado.

Midstream are your pipelines and barges and other shit to get the crude to places where it can be processed or refined. That's also demanding work. If you're towboat crew you'll be gone a lot. Most of the outfits around here run a 14 days on, 7 days off rotation, although some do a 28-on, 14-off rotation, too.

Downstream is your refinery side of the industry. Rotating shift, sometimes mandatory overtime, need a TWIC card if your facility has waterfront, sometimes dangerous environment (occasionally units in a refinery or chemical plant explode).

Even if you don't work for one of the global supermajors, there's still money in 2nd and 3rd party contracting. Kinder Morgan operates the majority of the pipelines around here and also has 2 storage terminals on either side of the Ship Channel. All major petroleum inspection companies have offices here. Demand for labor for turnaround and maintenance is still fairly good. Even further from that are all the safety companies who provide all PPE for workers and more Occupational Medicine labs than you can shake a stick at.


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Re: "I am Generation Y"
« Reply #4205 on: July 20, 2017, 01:03:18 PM »
0
Bippity Boppity gay

cis miss

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Re: "I am Generation Y"
« Reply #4206 on: July 20, 2017, 01:37:13 PM »
+5
One of the most well known works of fan fiction, which had actually received literary praise is literally atheist Harry Potter fanfic. It's about a Harry Potter raised by SCIENTISTS instead of his aunt and uncle and so at 11 years old is an atheist "free thinker" who spends his hog warts time criticizing everyone for believing in God and magic and quoting esoteric philosophers and scientists while putting everyone down because he lives by the "methods of rationality." I haven't read it but according to summaries it basically ruins the story and becomes a screed against faith

Hollywood Shabat Goy Yaro

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Re: "I am Generation Y"
« Reply #4207 on: July 20, 2017, 02:11:25 PM »
+2
I'm loving this delineation where Harry potter is getting progged up to to hell and back while the Lord of the Rings is being championed by the alt right.


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I just wanted to live a normal life.  Have a wife and kids, be a father.  But then my other side tells me that I want to get breast and butt implants and get a job working as a plus size model for Victoria's Secret.

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Re: "I am Generation Y"
« Reply #4208 on: July 20, 2017, 03:12:06 PM »
+5
Just a regular old Harry Potter fanfic readin sonofabitch

:tom:

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Re: "I am Generation Y"
« Reply #4209 on: July 20, 2017, 04:42:23 PM »
+1
I prefer "My Immortal"  :colbert:
Message me when the next SASS clone gets started

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Re: "I am Generation Y"
« Reply #4210 on: July 20, 2017, 04:56:30 PM »
+3

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Re: "I am Generation Y"
« Reply #4211 on: July 20, 2017, 05:32:26 PM »
+3
One of the most well known works of fan fiction, which had actually received literary praise is literally atheist Harry Potter fanfic. It's about a Harry Potter raised by SCIENTISTS instead of his aunt and uncle and so at 11 years old is an atheist "free thinker" who spends his hog warts time criticizing everyone for believing in God and magic and quoting esoteric philosophers and scientists while putting everyone down because he lives by the "methods of rationality." I haven't read it but according to summaries it basically ruins the story and becomes a screed against faith

character enters a world where literal magic exists

character makes fun of others for believing in the mystic

whew lad

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Re: "I am Generation Y"
« Reply #4212 on: July 20, 2017, 06:18:21 PM »
+3
One of the most well known works of fan fiction, which had actually received literary praise is literally atheist Harry Potter fanfic. It's about a Harry Potter raised by SCIENTISTS instead of his aunt and uncle and so at 11 years old is an atheist "free thinker" who spends his hog warts time criticizing everyone for believing in God and magic and quoting esoteric philosophers and scientists while putting everyone down because he lives by the "methods of rationality." I haven't read it but according to summaries it basically ruins the story and becomes a screed against faith

The guy who wrote it, Less Wrong, is the biggest :smug: faggot :smug: I have ever seen.  He tries to incorporate Bayesian thought into the story.  Everything you evern thought about Bill Nye or Black Science Man is ramped up to 6 gorillion with this guy since of course his name is [[[eliezer yudkowsky]]].

I hated the story and stopped reading after about 16 chapters since it's clear Harry was a self insert.

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Re: "I am Generation Y"
« Reply #4213 on: July 20, 2017, 06:20:32 PM »
0
I prefer "My Immortal"  :colbert:

30 H's is better :colbert:

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Re: "I am Generation Y"
« Reply #4214 on: July 20, 2017, 06:34:29 PM »
+5
I'm loving this delineation where Harry potter is getting progged up to to hell and back while the Lord of the Rings is being championed by the alt right.
MAGA*


*Make Arnor Great Again

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Re: "I am Generation Y"
« Reply #4215 on: July 20, 2017, 06:45:39 PM »
+2
From my observations, there's no shortage of applicants for O&G jobs.  We're talking dozens into hundreds of applications for a single entry level engineer position.

Hugh G. Boom

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Re: "I am Generation Y"
« Reply #4216 on: July 20, 2017, 07:02:32 PM »
+6
Make Arnor Great Again

"One does not simply walk into Mordor. Its black gates are guarded by more than just orcs. There is evil there that does not sleep, and the Great Eye is ever watchful. It is a barren wasteland--"

"Oh no you're a tough guy, Boromir, I know."

"You're never gonna be ruler of the Reunited Kingdom by insulting your way to the throne--"

"Well let's see, I have the reforged sword of Anduril and hot elven pussy and you have a brother, so, so far I'm doing better--"

"Doesn't matter, doesn't matter."

"So far I'm doing better. Y'know you started off as Captain of the White Tower, Boromir; you're moving over further and further. Pretty soon you're gonna be attacking Frodo."
« Last Edit: July 20, 2017, 07:17:07 PM by Hugh G. Boom »

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Re: "I am Generation Y"
« Reply #4217 on: July 20, 2017, 07:07:50 PM »
+2
From my observations, there's no shortage of applicants for O&G jobs.  We're talking dozens into hundreds of applications for a single entry level engineer position.

I don't think there's any kind of shortage, either. I worked 3 different turnarounds 2 years ago and there was a solid mix of old heads, guys my age, and millenials. It's dirty work with long hours but the money's good, especially if you're living on your own for the first time and kids around here know it. The local community college offers programs for process operator, EH&S, I&E, welding, pipefitting, all kinds of shit. They wouldn't be putting those courses on if no one was signing up and taking them.

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Re: "I am Generation Y"
« Reply #4218 on: July 20, 2017, 07:13:07 PM »
0
One of the most well known works of fan fiction, which had actually received literary praise is literally atheist Harry Potter fanfic. It's about a Harry Potter raised by SCIENTISTS instead of his aunt and uncle and so at 11 years old is an atheist "free thinker" who spends his hog warts time criticizing everyone for believing in God and magic and quoting esoteric philosophers and scientists while putting everyone down because he lives by the "methods of rationality." I haven't read it but according to summaries it basically ruins the story and becomes a screed against faith

what is "literary praise" in this context? did a fanfiction of harry potter win the nebula award, or did some rag like the escapist just give it a fake award?

and what is the appeal of it? if you're looking for a deconstruction of faith and God, i'm sure there are actual people with an education and background in philosophy who can make a better case.

if you're looking for a harry potter story, having a whiny protagonist who argues magic doesn't exist in a book series thats appeal is over-the-top-magic just seems counterintuitive

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Re: "I am Generation Y"
« Reply #4221 on: July 21, 2017, 08:39:45 AM »
+1
One of the most well known works of fan fiction, which had actually received literary praise is literally atheist Harry Potter fanfic. It's about a Harry Potter raised by SCIENTISTS instead of his aunt and uncle and so at 11 years old is an atheist "free thinker" who spends his hog warts time criticizing everyone for believing in God and magic and quoting esoteric philosophers and scientists while putting everyone down because he lives by the "methods of rationality." I haven't read it but according to summaries it basically ruins the story and becomes a screed against faith

what is "literary praise" in this context? did a fanfiction of harry potter win the nebula award, or did some rag like the escapist just give it a fake award?

and what is the appeal of it? if you're looking for a deconstruction of faith and God, i'm sure there are actual people with an education and background in philosophy who can make a better case.

if you're looking for a harry potter story, having a whiny protagonist who argues magic doesn't exist in a book series thats appeal is over-the-top-magic just seems counterintuitive

It was covered extensively in smugverse pubs like the Atlantic, vox and vice and from googling there  was a fan made hardcover version (same group that produced a 7 volume my little pony fan fiction hardcover apparently) and there's weekly podcasts dedicated to it